In the Volkswagen Metaverse, customers were introduced to the world of the brand in a fully digital atmosphere. They were also able to access the company’s platforms, such as its YouTube channel and the Virtual Studio.
The automotive company, Volkswagen Mexico, opted for the Metaverse as a tool in its sales process and to offer new experiences to consumers. With this, the firm seeks to position itself as a leader in the Mexican industry.
According to Volkswagen , the “Metaverse” is an initiative that responds to the constant evolution in which the brand is, and began with an activation in Puebla. The dynamics allowed the participants to interact in a different way and have their first approach with the vehicles in the digital world. This, to later acquire them in the real world.