The Chief Digital Officer (CDO) of Telefónica, José María Alonso Cebrián, foresees that the Metaverse will take off from 2028 and from 2022 to that year its adoption will advance. From concept to development.
Telefónica has been working on its expansion towards Web 3.0 for months. At the end of September, he announces his new alliances at his “Metaverse Day” event where he revealed that he would join Niantic. Company of the video game developers behind the famous game Pokemon Go.
Since then, the company has emphasized that it would develop “virtual reality worlds,” while partnering with Niantic to expand its augmented reality options. Both companies will collaborate with the Spanish company in the “third layer”, while the third will consist of developing user experiences in the Metaverse.